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Take It Further
Completion requirements
Upon completing the lesson video, reflect on the following prompts/questions, either individually or as part of a group discussion:
- In what ways can a church's social media presence be both professional and engaging?
- Discuss the importance of avoiding 'Christianese' or insider language on public social media channels.
- How can clear communication on social media impact a person's decision to visit a church?
- Consider the concept of digital presence as an extension of your church's ministry. How can your church utilize social media not just for announcements and updates, but as a platform for ministry, outreach, and digital discipleship?
- Discuss common myths about who can be effective on social media. How can your church's leadership and congregation overcome these misconceptions to actively participate in your digital ministry?
Don't be all weird and secretive. Don't hide who you are or what denomination you're affiliated with.
Rev. Tanya Nace
Key Takeaways
- Social media serves as a digital front door for churches, making a first impression on potential visitors.
- Transparency and clarity about church activities and beliefs are crucial for effective online engagement.
- Avoiding insider language makes social media content accessible and welcoming to newcomers.
Key Terms
- Digital Front Door
- Public-Facing Platform
- Christianese
- Online Engagement
- Transparency