
Effective tracking of progress is not just about ticking boxes; it's a dynamic process that informs decision-making and plan adjustments. Tracking is not for mere observation but for informed action. This process ensures that the strategic plan remains relevant and effective.
Consider a technology company that sets a goal to increase its customer base by 20% in a year. Halfway through the year, progress reports show only a 5% increase. The company holds an adaptation meeting, where they realize their marketing strategy isn't resonating with their target demographic. They decided to pivot their marketing approach, focusing on new platforms more frequented by their desired customers. This adjustment, informed by regular tracking, realigns their efforts with their strategic goal.
Let's examine a few methods to do this well.